Through the use of the application of a mathematical proportion and a digital golden ratio compass associated with computer software, Digital Smile Planning (DSP) can assist clinicians to achieve the fundamentals of esthetic treatment. The present clinical report describes the application of this technique to propose an alternative and more conservative treatment for a patient who refused the option of orthognathic surgery. To address the diagnosis of a gingival smile with vertical maxillary excess, the alternative treatment comprised crown lengthening surgery, ceramic veneers on the maxillary teeth, and the application of botulinum toxin to reduce lip hyperactivity. Considering the successful resolution of the patient’s situation from the perspective of both the dentist and the patient, the application of DSP was considered to be useful to achieve predictable harmony between the face and the dental structures.